Customer Acquisition & Retention costs by marketing approach

Forensic analysis on the costs of acquiring a new customer by each marketing method, even down to the individual sales rep who persuaded the customer to take your service. Where should you be allocating your marketing resources to generate the greatest number of leads? And when you have those leads, which departments and individuals should be responsible for making the sale to the customer?

With many sales and marketing departments, countless leads are wasted at great cost because they are not given to the right people. Equally, companies spend hundreds of millions of pounds a year on marketing channels that either show a loss or barely break even.

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